Year 1

Semester 1

• Understanding people in Organizations
• Developing a Professional Mindset
• Business Economics

Semester 2

• Finance and Business Performance
• Developing an Enterprising Mindset
• Marketing Fundamentals

Year 2

Semester 3

• Quantitative Skills for Business
• Principles of Responsible Management
• Convergent Media

Semester 4

• Applied Operations Management
• Managing Performance Through People
• Digital and Social Media

Year 3

Semester 5

• Global Business and Strategy
• The business Consultancy Project Part 1
• Marketing Strategy

Semester 6

• developing Leadership and Management
• The Business Consultancy Project Part 2
• Content, Copywriting and Creativity

The BA (Hons) in Business Management with a pathway in marketing provides students with opportunities across different business sectors and in different fields. Graduates of this degree may be interested in working in the following professional areas:

• Digital Marketing
• Market Intelligence
• Advertising
• Social Media

BA (Hons) in Business Management (Marketing)

• Completed application form
• Certified copy of the high school diploma and transcripts.
• Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.
• 2 letters of recommendation
• 1 written or video essay
• An electronic passport photo or 3 printed passport-size photos
• Copy of a valid passport or ID card
• Bank certificate or letter certifying the applicant’s financial solvency.
• € 200 non-refundable application fee.

BA (Hons) in Business Management (Marketing)

• A U.K. university state-accredited BA (Hons) in Business Management (Marketing).
• This BA (Hons) program is additionally accredited by the Chartered Management Institute (CMI), which gives students the possibility of achieving an extra international qualification: CMI’s Diploma in Management and Leadership.