Bachelor of Arts in Communication and Public Relations
Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones.
This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.
