Bachelor of Digital Marketing

Semester 1:

• Business Applications (Google Tools)
• Business Writing
• Principles of Finance
• Marketing Fundamentals
• Presentation Skills
• Management Fundamentals
• Consumers, Households and Firms
• Sector Analysis 1
• Using Social Media
• Company Profile 1

Semester 2:

• Business Applications (Spreadsheets)
• International Business Law
• Teamwork and Collaboration
• Building a Business 1
• Strategic Marketing
• Organizational Behavior
• Business Policy and Strategy
• How Economies Work
• Sector Analysis 2
• Company Profile 2

Semester 3:

• Business Applications (Data Analytics)
• Supply Chain and Logistics Management
• Financial Accounting
• Building a Business 2
• Smart Marketing and Price Psychology
• Public Speaking
• Leadership and Influence
• Quality Management
• Sector Analysis 3
• Company Profile 3

Semester 4:

• Business Applications (CRM – Salesforce)
• Business Ethics
• How to Sell
• Building a Business 3
• Digital Marketing Strategies
• Negotiation Skills
• Sustainable Business Strategies
• Corporate Finance
• Sector Analysis 4
• Company Profile 4

Semester 5:

• Business Applications (Coding)
• Report Writing
• Corporate Governance
• Project Management
• Strategic Management
• Consultancy 1
• Sector Analysis 5
• Sector Specialization 1
• Sector Specialization 2
• Sector Specialization 3

Semester 6:

• Consultancy 2
• Sector Analysis 6
• Sector Specialization 4
• Sector Specialization 5
• Sector Specialization 6
• Final Project

Sector Analysis Courses:

• Web and Mobile Design and Usability
• Understanding SEO
• Digital Marketing Channels
• Social Media and Virtual Communities in Business
• UX Design 6. Digital Marketing Technologies

Sector Specialization Courses:

• Digital Revolution
• Consumer Behavior in the Online Environment
• B2B and B2C Digital Marketing
• Digital Marketing in the Sports Industry
• Social Media Content Management
• Pay-Per-Click Marketing

Bachelor of Digital Marketing

• Digital Marketing Specialist
• Social Media Strategist/Manager
• E-Commerce Manager
• Digital Marketing Director

Bachelor of Digital Marketing

Students who wish to apply to a Geneva Business School bachelor’s degree must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary school studies took place.

• Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, high school diploma or equivalent (This Business School uses a country-specific admissions criteria for prospective bachelor’s students. Please contact our Admissions Department for more details.)
• IELTS 6.0 / TOEFL 70 / DET 95-100 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
• A scanned copy of all required academic diplomas, transcripts, and academic certificates
• A 500-word written response to a business case study – click here
• An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.
• Photocopy of valid passport / national ID
• 1 reference letter from a former teacher or employer
• Application Fee: EUR 150 non-refundable
•  Administration Fee: EUR 1900

Bachelor of Digital Marketing

• EDUQUA
• IACBE
• AASBI

This Business School is ranked 59th out of the world’s top 100 business schools, according to CEOWORLD Magazine.