BBA – Bachelor of Business Administration (Major in Global Marketing)

The BBA – Bachelor of Business Administration (Major in Global Marketing) allows students to choose their courses according to the following:

• 12 core courses (Business Administration)
• 7 courses from the Major (Global Finance)
• 4 courses from the Minor (3 minors available: Business Communication, International Management or Small Business Management)
• 11 electives
• Extra-Curricular Activities
• Capstone Project

Once a minimum number of credits has been earned, a request for graduation can be submitted.

Courses related to the Major in Global Marketing

• Principles of Accounting
• Principles of Finance
• Global Banking
• Business Financing
• International Financial Management
• Undergraduate Research Project in Global Finance
• Cost Accounting
• Managerial Accounting
• Managerial Finance
• Contemporary Cases in Global Finance
• Undergraduate Capstone Project in Global Finance

Core Courses:

BBA – Bachelor of Business Administration (Major in Global Marketing)

• Copy of high school diploma and all relevant degrees, diplomas, certificates, and transcripts earned to date. (English translation required)
• Curriculum Vitae
• Copy of your valid passport, identity card, and/or residence permit.
• Letter of motivation stating your career objectives and program expectations.
• 2 passport-size photographs.
• Proof of proficiency in the English language.
• Personal interview.
• Non-refundable application fee.

* Students who are 17 or older who have completed less than 12 years of formal education and who do not hold a high school diploma that allows access to higher education in the country of origin should earn up to an additional 60 credits in the Pre-Bachelor program. e.g. Students who wish to earn a Bachelor’s degree and who are required to complete the Pre-Bachelor program will need to earn 60 + 180 credits.

BBA – Bachelor of Business Administration (Major in Global Marketing)

Upon successful completion of the Bachelor of Business Administration (Major in Global Marketing), students receive an international private Bachelor of Business Administration (Major in Global Marketing) awarded by the school’s headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.

The Bachelor of Business Administration (Major in Global Marketing) is programmatically accredited by the US-based Accreditation Council for Business Schools and Programs (ACBSP).

* Students can earn a dual Bachelor’s degree for an additional 60 credits (or 3 additional quarters) for a total of 240 and earn two Bachelor’s degrees. Any combination of programs is possible, for example, a Bachelor of Business Administration in combination with a Bachelor of Arts in Hospitality Management.

BBA – Bachelor of Business Administration (Major in Global Marketing)

The Internship option encourages students to put their skills and knowledge into practice through offers received by our Careers Department from regional and international companies and organizations. Up to 30 elective credits can be awarded upon successful completion of the internship.