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Master in Digital Marketing, Transformation & Design Thinking

Overview

Master in Digital Marketing, Transformation & Design Thinking

 

Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive.

 

The Master in Digital Marketing, Transformation & Design Thinking explores the theoretical and practical foundations, implementation, and business models that make up a digital business. Students will develop a creative, entrepreneurial mindset and develop the key competencies required in the corporate world today.

Structure

Master in Digital Marketing, Transformation & Design Thinking

 

Term 1

  • Digital Marketing Strategies
  • Marketing Web Analytics & Metrics
  • Automation, Search Engine & Conversion
  • Social Media Marketing & Advertising Strategies
  • Masterclass I

 

Term 2:

  • Ideation & Brainstorming Techniques
  • Design Thinking
  • Leadership & Entrepreneurial Thinking
  • UX & HCD
  • Masterclass II

 

Term 3:

  • Digital Transformation Strategy
  • Digital Business Models
  • Digital Startups
  • New Tech
  • Masterclass III

 

Throughout the year, students are also exposed to real-life case studies, games, and business simulations. In order to graduate, participants must also complete a business plan.

Areas of Work

Master in Digital Marketing, Transformation & Design Thinking

 

The Master’s in Digital Marketing, Transformation & Design Thinking will provide students with a broad understanding of the technical, strategic, and creative thinking skills required for professional success. Upon successfully completing this master’s degree, graduates may seek to work in the following sectors:

  • Digital Marketing
  • Digital Business Transformation
  • Entrepreneurship & New Venture Creation
  • Marketing Management

 

Students who complete this master’s degree may wish to consider the following job positions:

  • Design Strategist
  • Digital Marketing strategist
  • Digital Adoption Manager
  • Search Engine Optimization Specialist

Requirements

Master in Digital Marketing, Transformation & Design Thinking

 

  • Certified copy of bachelor’s degree and transcripts.
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent.
  • Completed application form.
  • A certified copy of the bachelor’s degree and transcripts.
  • Copy of CV/résumé.
  • 2 letters of recommendation.
  • 1 written or video essay.
  • An electronic passport photo or 3 printed passport-size photos.
  • 1 copy of a valid passport or ID card.
  • Bank certificate or letter certifying the applicant’s financial solvency.
  • € 200 non-refundable application fee.

 

Applicants must also meet one of the following:

  • GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean

Accreditation

Master in Digital Marketing, Transformation & Design Thinking

 

  • A university master’s degree awarded by a state-recognized university in Spain.
  • A master’s degree from a swiss Business School which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.

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    Intake (s):

    October, January & March

    Duration:

    1 Academic Year

    Credits:

    60 ECTS

    Modality:

    On-Campus

    Language:

    English

    Tuition fees:

    € 13,800

    LOCATION

    BARCELONA

    PHONE

    +34 935 145 461

    EMAIL

    hola@barcelonastudents.com

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