Master in Sport Marketing and Management

MODULES

• SPORT MARKETING
• STRATEGIC MANAGEMENT
• GOVERNANCE IN SPORT
• PEOPLE MANAGEMENT
• FINANCIAL MANAGEMENT
• INNOVATION AND ENTREPRENEURSHIP
• COMMERCIAL MANAGEMENT
• SPORT FACILITY MANAGEMENT
• SPORT EVENT MANAGEMENT
• SPORT SPONSORSHIP
• SPORT MEDIA
• DIGITAL TRANSFORMATION
• FINAL PROJECT

Master in Sport Marketing and Management

1. Understand and apply strategic, global, and objective vision to the sports industry from a business perspective.
2. Create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sport organizations.
3. Use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution.
4. Detect the key factors to lead professional teams and obtain the best results.
5. Interpret the financial statements of a sports organization and create financial strategies for new products and businesses.
6. Optimize the management of a sports facility and sports event.

Master in Sport Marketing and Management

The documents required are the following:

1. ID card or passport photocopy
2. CV (in English or Spanish)
3. Last academic degree and transcript
4. Motivation Letter
5. Application Fee (30€ non-refundable)

Master in Sport Marketing and Management

Private accreditation by the Business School.