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Master of Digital Marketing

Master of Digital Marketing

 

The Master of International Management with a specialization in Digital Marketing is for students who want to look at what marketing means in the modern age, and meet the pioneers who have paved the way before them. Students will master the techniques, tools, and strategies to become leaders in their field. Upon graduation, students will:

 

  • Be able to effectively publish and manage content for business growth
  • Acquire expertise in using Google analytics and various data analysis software
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns

 

 

Master of Digital Marketing

 

Semester 1

Entrepreneurship for Social Impact

Supply Chain & Logistics Management

Specialization Courses

  • Optional: Managing and Investing in People
  • Optional: Managing Change
  • Optional: Environmental & Sustainability Management
  • Optional: Business Ethics & Law

 

Semester 2

Business Finance & Accounting Managing

Strategic Communications Ecosystems

Specialization Courses

  • Optional: Data-Driven Decision Making
  • Optional: Innovation & Digital Transformations
  • Optional: Decision Making for Business Leaders

 

Semester 3

Business project

Specialization Courses:

  • B2B & B2C Strategies
  • Digital Economy Overview
  • Strategic Digital Marketing
  • Connected Commerce
  • Inbound & Outbound Marketing
  • Marketing, Media & Sponsorship in the Sports Industry

Master of Digital Marketing

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Master of Digital Marketing

 

  • Bachelor’s degree or equivalent, preferably in a related field
  • IELTS 6.5 / TOEFL 74 / DET 105-110 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
  • A scanned copy of all required academic diplomas, transcripts, and academic certificates
  • A 500-word written response to a business case study – click here
  • An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.
  • Photocopy of a valid passport / national ID
  • Resume/CV
  • 1 reference letter from a former teacher or employer
  • Application Fee: EUR 150 non-refundable
  •  Administration Fee: EUR 1900

Master of Digital Marketing

 

  • EDUQUA
  • IACBE
  • AASBI

This Business School is ranked 59th out of the world’s top 100 business schools, according to CEOWORLD Magazine.

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    Intake (s):

    February, September

    Duration:

    1 and a Half Academic Years

    Credits:

    90 ECTS

    Modality:

    On-Campus

    Language:

    English

    Tuition fees:

    € 16,350

    LOCATION

    BARCELONA

    PHONE

    +34 935 145 461

    EMAIL

    hola@barcelonastudents.com

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