Master of Science in Marketing Management

Program Content

• 6 courses in Marketing Management (12 credits)
• 12 Core Courses (24 credits)
• 6 electives (12 credits)
• Thesis (12 credits)

Courses in Marketing Management

• e-Commerce
• Budgeting
• Graduate Capstone Project in Marketing Management
• Graduate Thesis in Marketing Management
• Analyzing Marketing Opportunities
• Applied Consumer Behavior
• Applied Design Marketing
• Applied Retail Strategies
• Asian Brand Strategy
• Brand Management
• Creative Advertising
• Developing Marketing Strategies
• Digital Business Marketing
• Planning Marketing Programs
• Product Management
• Sales Management
• Comprehensive Cases in Marketing Management
• Graduate Research Project in Marketing Management

Core Courses

• Applied International Financial Management
• Budgeting
• Capital Budgeting
• Cost-Volume-Profit Analysis
• Financial Risk Management
• Financial Statement Analysis
• Mergers and Acquisitions
• Working Capital Management
• Comprehensive Cases in Financial Management
• Graduate Research Project in Financial Management
• Applied Financial Calculus
• Compensation Strategy and Systems
• International Labor Relations
• Leadership and Management
• Personnel Performance Management
• Personnel Planning and Work Design
• Personnel Recruitment and Selection
• Personnel Training and Development
• Comprehensive Cases in Human Resource Management
• Graduate Research Project in Human Resource Management
• Change Management
• Knowledge Management
• Managing Across Cultures
• e-Commerce
• Budgeting
• Analyzing Marketing Opportunities
• Applied Consumer Behavior
• Applied Design Marketing
• Applied Retail Strategies
• Asian Brand Strategy
• Brand Management
• Creative Advertising
• Developing Marketing Strategies
• Digital Business Marketing
• Planning Marketing Programs
• Product Management
• Sales Management
• Comprehensive Cases in Marketing Management
• Graduate Research Project in Marketing Management
• Business Intelligence
• Enterprise Resource Planning
• Inventory Control Systems
• Managing the Supply Chain
• Operations Management
• Production Management
• Project Management
• Total Quality Management
• Comprehensive Cases in Operations Management
• Graduate Research Project in Operations Management
• Management Science
• Operational Decision-making Tools

Master of Science in Marketing Management

• Copy of the Bachelor’s degree and all relevant degrees, diplomas, certificates, and transcripts earned to date. (English translation required)
• Curriculum Vitae
• Copy of your valid passport, identity card, and/or residence permit.
• Letter of motivation stating your career objectives and program expectations.
• 2 passport-size photographs.
• Proof of proficiency in the English language (English test scores such as IELTS, TOEFL).
• Personal interview.
• Non-refundable application fee.

Degrees with 180 European credits or 120 American semester credits are considered equivalent. Other degrees can be submitted along with your application for review by our Admissions Department. No distinction is made between academic or professional Bachelor’s degrees.

Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master foundation program in order to be fully prepared for our graduate programs.

Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses.

Master of Science in Marketing Management

Upon successful completion of the study program students receive an international private Master of Science in Marketing Management awarded by the school’s headquarters in Zurich, Switzerland.

The Master of Science in Marketing Management is programmatically accredited by the US-based Accreditation Council for Business Schools and Programs (ACBSP).

* Students can earn a dual Master’s degree for an additional 30 credits (or 3 additional terms) for a total of 90 and earn two Master’s degrees. Any combination of programs is possible, for example, a Master of Business Administration in combination with a Master of Science in Marketing Management.

Master of Science in Marketing Management

The Internship option encourages students to put their skills and knowledge into practice through offers received by our Careers Department from regional and international companies and organizations. No credits can be awarded for internships.

Internship agreements of up to 3 months are available only for students with a national passport or residence permit and cannot be considered for a student visa extension.