MBA in Digital Marketing

Description

MBA in Digital Marketing

The MBA in digital marketing, which covers off / on fields, is essential for those who want to develop or update skills that allow them to stand out professionally, either by moving up in business positions or profitably accessing the opportunities currently required by the labor market.

The MBA in Digital Marketing includes up-to-date knowledge of applied neuroscience, which allows us to be at the forefront in this area, by understanding the brain-mental mechanisms of influence with respect to the consumer and being able to apply them successfully in daily practice.

Curriculum

MBA in Digital Marketing

Trimester I:

Management
Management skills
Organizational behavior
Managerial accounting
Marketing on / off
Neuromarketing
Global Economy and International Trade
Managerial economics

Trimester II:

Neuro-management
Quantitative business methods
Managerial finance
HR management
Neuro-leadership
Strategic management
Commercial law
Entrepreneurship
Innovation in business

Trimester III:

Digital Business Strategies
International marketing
E-commerce
Application of digital marketing techniques
Neuromarketing strategies online
Digital consumer behavior
Communication

Requirements

MBA in Digital Marketing

The documents required are the following:

Registration Form
ID card or passport photocopy
CV (in English or Spanish)
The English Certificate (if it is not your mother tongue)
Last academic transcript
Motivation Letter (500 – 1000 words)
Payment of the application fee

Accreditation

MBA in Digital Marketing

Double accredited Diploma from a Spanish university and Business School.

Scholarships

MBA in Digital Marketing

Scholarships are available for students with up to 40% funding based on academic excellence or outstanding professional achievements.

The students selected by the Scholarship Committee will benefit 10%-40% discount on the payment of the selected program.

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Want to learn more?

Intake (s):

January | March | October

Duration:

1 Academic Year

Credits:

60 ECTS

Modality:

On-Campus

Language:

English or Spanish

Tuition fees:

€ 18000

LOCATION

BARCELONA

PHONE

+34 935 145 461

EMAIL

hola@barcelonastudents.com

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