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Online Master in Sport Marketing and Sponsorship

Online Master in Sport Marketing and Sponsorship

 

The Master in Sport Marketing and Sponsorship responds to these qualification needs with a dual approach: on the one hand, it offers a panoramic view of the industry, addressing its strategic and financial key aspects; and, at the same time, it brings you closer to the areas where most innovation is taking places, such as fan engagement, eSports, and analysis and measurement tools in marketing and sponsorship. And all this through practical learning where you acquire the competencies and skills you need to specialize.

 

This master’s degree is aimed primarily at people seeking technical professional training in marketing and sponsorship: whether they are athletes (active or not) who want to work as sport managers, marketing professionals who want to focus on the sports industry, or people who want to complete their education to open a career path in this field.

Online Master in Sport Marketing and Sponsorship

 

Mandatory Core:

  • Strategic Management in Sport Organizations – 6 ECTS
  • Financial Management in Sports Organizations – 6 ECTS
  • Sport Marketing – 6 ECTS
  • Master’s Degree Final Project – 6 ECTS

 

Mandatory Advanced:

  • Innovation and Entrepreneurship in Sport Organizations – 3 ECTS
  • Sport Sponsorship I: Strategy – 6 ECTS

 

Elective Core
Choose 3 Subjects

  • Leadership in Sport Organizations – 3 ECTS
  • Sport Media – 3 ECTS
  • Data Analytics in Sport – 3 ECTS
  • Fan Engagement – 3 ECTS
  • eSports – 3 ECTS

 

Choose 1 Subject

  • People Management in Sport – 3 ECTS
  • Sustainability in Sport – 3 ECTS
  • Sport law – 3 ECTS

 

Elective Advanced (15 ECTS)

  • Sport Event Management – 6 ECTS
  • Digital Marketing in Sport – 3 ECTS
  • Sport Sponsorship II: Activation and Measurement – 6 ECTS
  • Sport Facility Management – 6 ECTS

Online Master in Sport Marketing and Sponsorship

 

  • To know the operating environment of sport organizations, functional areas, and analytical tools.
  • To understand, analyze and implement marketing and sponsorship strategies, development strategies, and the launching and positioning of new products.
  • To make decisions relating to product, price, distribution and communication components.
  • To understand the qualitative and quantitative analysis and diagnostic tools for sports market research.
  • To understand, analyze and assess the role of digital communities and social media in sport organizations.
  • To analyze and evaluate marketing strategies for the internationalization of sports activities.
  • To use technological tools for the exploitation of business resources through sport marketing.

Online Master in Sport Marketing and Sponsorship

 

The documents required are the following:

  1. ID card or passport photocopy
  2. CV (in English or Spanish)
  3. Last academic degree and transcript
  4. Motivation Letter
  5. Application Fee (30€ non-refundable)

Online Master in Sport Marketing and Sponsorship

 

Private Accreditation.

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    Intake (s):

    Feb | Sep

    Duration:

    13 Months

    Credits:

    60 ECTS

    Modality:

    Online

    Language:

    English or Spanish

    Tuition fees:

    € 8160 + € 30 (Application fee)

    LOCATION

    BARCELONA

    PHONE

    +34 935 145 461

    EMAIL

    hola@barcelonastudents.com

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